The same goes for businesses that feature their products. Someone’s offer - a laptop, pen and paper, code, charts, digital product, and similar can be often seen on banners because many companies and people use these things on daily basis.Ī picture of a code is immediately associated with the IT industry, charts with finances, and so on. It’s a good choice for businesses that deal directly with people, and want to say that they have a positive impact on their clients' or coworkers’ lives. These types of LinkedIn banner pictures are trying to show that you or your company cares for individuals or a group. Picture of your team or customers (usually for company profiles)Ī picture of people from your company or a community, of customers, clients, etc. It’s often seen in combination with some geometric shapes and brand colors. It explains in a second what the person does before someone even reads the text. Or a writer in the middle of writing, etc. A speaker that is talking, holding the microphone, or in the middle of explaining something. Your picture (while doing their job)Ī good idea to let a potential customer or an employer see them in their element. If you already have your brand colors, all the better. It will still help separate you from the others. Just because you want to change the default blue color of the LinkedIn banner, does not mean that you need to go further than to put a new color, or a texture instead. Here are some of the most popular choices, and when should you consider using them. These are the things that will help you in decision of what your banner should look like. It would be great if your profile picture and a banner go well together, like two parts of a whole. Therefore it’s important that your LinkedIn banner image is of high quality, which means high-resolution images, clear fonts, the right size and format, and well-chosen colors. If done properly, banner visuals will help visitors associate simple, clean images with your brand, business, or aspiring job at first glance.įollowed by text that in a few simple lines can tell all the crucial information about who are you, what you do, your important achievements in the field, and in some instances, what your values are.Īfter putting all the answers to relevant questions on one pile, it should be decided what’s important enough to go up on a banner and what must be discarded. More simple, but a well-thought approach should work. The most effective banners are the ones that are not overcrowded with text and images, to avoid overwhelming the audience. What should be on a banner?Ī banner should represent your business and/or values in visual and written form. Think about something that will most likely resonate with your targeted audience and make them respond to your CTA. What can you offer them, what are your products, and your values?Īfter gathering all these answers you should sift through them all and decide what you want to highlight. How do you want to address them, and present yourself? If you’re just starting with LinkedIn, the important questions you should ask yourself are:ĭoes my intended message get through, does it hit the mark?Īm I getting through to the right people, can my intended audience find my profile?Īre the right people reaching out to me, and responding to my CTAs (Call To Actions)?Īfter finding answers to those questions, ask yourself this: Answer these questions about your business So there are some questions that you should answer in order to maximize the impact of a banner on your target audience.īoth beginners and pros can reap the benefits of a well-thought and professional-looking banner. What you choose to put on a cover photo can help you draw visitors’ attention by establishing and elevating your brand. This is true for both individual profiles, as it is for company ones, so it’s very important to create a LinkedIn banner if you wish to elevate yourself above the others. That is the first thing, besides the profile picture, that someone sees while looking at your LinkedIn profile.Īnd since people can remember 80% of what they saw and only 20% of what they read, that paints a clear picture of how important visual help is. There’s one thing that’s been constantly overlooked by as much as 90% of LinkedIn users, and that is a cover photo, a so-called LinkedIn banner. So, how can one possibly hope to stand out in a sea of business people and professionals?
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